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Best mascaras - October 2025

Last Updated - October 8, 2025

1
Best Choice

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

ILIA

ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

Picked by 443 people in the last week

ILIA

$26.99

$29.00
(6% Off)

More Details
Main highlights
- WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
- WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The Dual-Sided Wand Catches Every Lash For Eye-Opening Length + Definition. Long-Lasting Formula Resists Clumping, Flaking + Smudging.
- THOUGHTFULLY FORMULATED: Vegan, Cruelty-Free, Gluten-Free, Sustainably Sourced + Packaged.
- KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce Lashes From Within, Organic Shea Butter Weightlessly Conditions + Adds A Soft, Flexible Feel, + Beeswax Helps Seal In Moisture For Nourished, Healthy-Looking Lashes.
- EYE SAFE: Ophthalmologist-Tested, Safe For Sensitive Eyes + Safe For Contact Lens Wearers.
$26.99
$29.00 (6% Off)
2
15% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Too Faced
15% Off

Too Faced Better Than Sex Volumizing Mascara | Dramatic Volume + Length | Cruelty Free, 0.27 Fl Oz, Black

Too Faced

$24.65

$29.00
(15% Off)

More Details
Main highlights
- Suitable for contact lens wearers
- Rich multidimensional effect
- Ophthalmologist tested
- Cruelty Free
$24.65
$29.00 (15% Off)
3
20% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

L'Oreal Paris
20% Off

L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

L'Oreal Paris

$11.97

$14.99
(20% Off)

More Details
Main highlights
- Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
- Lenghthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
$11.97
$14.99 (20% Off)
4
26% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

MAYBELLINE
26% Off

Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count

MAYBELLINE

$8.80

$11.99
(26% Off)

More Details
Main highlights
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
$8.80
$11.99 (26% Off)
5
Best Value
28% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

L'Oreal Paris
28% Off

L'Oréal Paris Voluminous Original Mascara, Black, 0.28 fl. oz.

L'Oreal Paris

$7.88

$10.99
(28% Off)

More Details
Main highlights
- Up to 5x fuller lashes
- Separates and builds every lash
- Clump-free and Smudge-resistant mascara
- Bold, volume building mascara
$7.88
$10.99 (28% Off)

Best mascaras - October 2025

ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

Too Faced Better Than Sex Volumizing Mascara | Dramatic Volume + Length | Cruelty Free, 0.27 Fl Oz, Black

L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count

L'Oréal Paris Voluminous Original Mascara, Black, 0.28 fl. oz.

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Maybelline The Colossal Bubble Washable Mascara, Buildable Mascara Volume and Length Formula for Bold, Separated Lashes, Blackest Black, 1 Count

Maybelline Lash Sensational Waterproof Mascara, Lengthening and Volumizing for a Full Fan Effect,Very Black, 1 Count

COVERGIRL Clump Crusher Mascara, 20X More Volume, Double Sided Brush, Long-Lasting Wear - 835 Black Brown (Pack of 1)

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.28 Fl Oz (Pack of 1)

Maybelline Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

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